immateriblog.de

Matthias Spielkamp über Immaterialgüter in der digitalen Welt

immateriblog.de header image 2

How to save your newspaper – not

Februar 11th, 2009 · No Comments · digitales Publizieren, Economics, Journalismus, Publizieren, Verlage

Michael Kinsley, Grundungsredakteur von Slate, antwortet in der New York Times auf den Essay von Walter Isaacson:

Micropayment advocates imagine extracting as much as $2 a month from readers. The Times sells just over a million daily papers. If every one of those million buyers went online and paid $2 a month, that would be $24 million a year. Even with the economic crisis, paper and digital advertising in The Times brought in about $1 billion last year. Circulation brought in $668 million. Two bucks per reader per month is not going to save newspapers.

Tags:

No Comments so far ↓

Like gas stations in rural Texas after 10 pm, comments are closed.