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How to save your newspaper – not

Februar 11th, 2009 · No Comments · digitales Publizieren, Economics, Journalismus, Publizieren, Verlage

Michael Kinsley, Grundungsredakteur von Slate, antwortet in der New York Times auf den Essay von Walter Isaacson:

Micropayment advocates imagine extracting as much as $2 a month from readers. The Times sells just over a million daily papers. If every one of those million buyers went online and paid $2 a month, that would be $24 million a year. Even with the economic crisis, paper and digital advertising in The Times brought in about $1 billion last year. Circulation brought in $668 million. Two bucks per reader per month is not going to save newspapers.


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